YOKAI.JP

Hienma

hee-EN-mah

Hienma

Hienma

Their soul is listening — speak, and they will answer.

Basic Description

A yokai named in the Edo-period collection Ehon Hyaku Monogatari. Framed as a Buddhist admonition, it serves as a metaphor for the folly of being ensnared by a woman’s allure. Her outward beauty is likened to a bodhisattva, while her inner nature is as fearsome as a yaksha. Men whose hearts are unsettled by her are warned to lose their homes and ruin themselves. The name can be read as “calamity flying in on karmic ties,” and it has been linked to folk beliefs about women born in the year of Hinoe-uma (the fiery Horse).

Folklore & Legends

In Ehon Hyaku Monogatari, Hienma appears in a didactic tale warning against sexual misconduct: those bewitched by beauty invite karmic misfortune, which the text names “Hienma.” Drawing on Buddhist ideas of mara and demonic obstacles, the story contrasts radiant appearance with terrifying interior. In early modern folk belief, it was sometimes connected to the superstition that women born in the Hinoe-uma year bring bad luck, though details vary by region and remain unclear.

Yokai Cards1

Hienma across multiple art-style decks

Card gallery

Detailed Analysis

Rather than a concrete monster, the Hienma is a name that visualizes ruin born of lust. It belongs to the lineage of religious admonitions found in early modern yomihon and kaidan, and is often depicted in two aspects, bodhisattva-like and yaksha-like. More than appearing directly before a person, the original usage names incidents in which demonic hindrance intrudes upon human bonds. Later ages sometimes conflated it with vampiric or life-draining femme fatales, but in classical sources the moral lesson is central, and few fixed tales tie it to specific places or persons. Here it is framed within the classical scope as a symbolic presence that triggers a chain of temptation, delusion, and the decline of household fortunes.

Character Profile

This section is our own creative profile for storytelling. It is not historical fact or scholarship.

Rarity
Rare
Personality
soft on the outside, steely within, seductive yet austere
Compatibility
in conflict with those prone to indulgent desire
Abilities
inducing delusion (symbolic), dulling judgment through allure (metaphor), regarded as inviting domestic discord and wasteful spending
Weaknesses
precepts and self-restraint, Buddhist rites and sutra chanting for mental composure, renouncing desire
Habitat
where human hearts wander in doubt, venues of revelry and pleasure (metaphor), urban rumor and storytelling

🔮Yokai Compatibility Test

For more detailed information and diagnosis results about Didactic Tale, Classical Iconography Adherent, please click here.

Interested in this type of yokai?

Discover the yokai most similar to your personality with our yokai diagnosis

Start Yokai Diagnosis

Meet your guardian yokai at the shrine

Draw an omikuji fortune and discover the yokai watching over you today.